Click Through Rate script

Posted By: Ian on Feb 01, 2015 in PHP, Snippets

Question
How does Banner Bar work out the Click Through Rate CTR for the banners on my site.

Answer

<?php
/* Click Through Rate */
function ctr($v1, $v2)
{
    $clicks      = $v1;
    $impressions = $v2;
    /* if impressions are not equal to 0 divide 
     * clicks by impressions and times by 100 
     * then show only the first 5 characters */
    if ($impressions != 0) {
        $ctr = ($clicks / $impressions) * 100;
        return substr($ctr, 0, 5) . "%";
    } else {
        return '0';
    }
}
print ctr("370", "3987");
?>

Demo

AnonymousIan.J.Gough

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